After the Indian Sari, What Next?
India gave us the sari, the salwar kameez, the lengha. So what’s coming next?
“The Indian gown!” says Shirin Vinayak of Shehnaai Couture, who just got back from Lakme Fashion Week. “Indian fabrics, Indian embroideries and Western silhouettes seem to be the way to go, not only for the red carpet but also for reception wear as well.”
Gowns are all the rage with Bollywood stars like Katrina Kaif and Kareena Kapoor, as well as the Page 3 crowd in India, tricking down to young women in the metros.
Vinayak is bringing that trend of the Indian gown in – “I feel like culturally that works for us here and so this is the first year that we have a full display of gowns on our rack.”